Purchasing Power Parity
Purchasing power parity is required to compare the national incomes and the standard of living of various nations. The metric of PPP between two countries represents the total number of goods and services that a single unit of the currency of one country will be able to purchase in another country, taking into consideration the price levels in both countries. It refers to the exchange rate of two different currencies in relation to specific products so you know if your prices are really competitive in the target country.
The following products are displayed in US Dollars

Eggs (12 pieces)

$2.73
$2.10
PPP 1 USD = 2,930.40 COP


Flour (1 kg)

$0.74
$1.10
PPP 1 USD = 5,689.19 COP


Bananas (7 pc)

$3.71
$0.70
PPP 1 USD = 722.37 COP

$1.277

iPhone 12

$994
PPP 1 USD = 4,929 COP


H&M men's shirt

$22.10
$9.90
PPP 1 USD = 1,719 COP

Ceramic Salad Bowl 30cm
opt 1
$17.86

$33.16

$30.00
opt 2
$8.30
opt 3
$390
opt 4
PPP 1 USD = 2,065.74 COP




The price is competitive in this market.
Aimed to upper and upper middle segments.
Pers. jigsaw puzzle 500pc
opt 1
$29.20

$29.10

$1.85
opt 2
$2.60
opt 3
PPP 1 USD = 3,848 COP



The price is below the market and attractive
Lower middle segment can afford it.

Coffee (200g)

$9.58
$1.50
PPP 1 USD = 1,594.47 COP


BigMac

$4.60
$3.10
PPP 1 USD = 2,586 COP


Metro ticket (single)

$3.30
$0.70
PPP 1 USD = 818.18 COP

$295.00

$299

opt 1
Head & neck support
PPP 1 USD = 3,796 COP

There are direct competitors within lower prices
Aimed to upper segment.
Garden Consultation 1h
opt 1
$65.70

$66.36

PPP 1 USD = 3,797 COP

There are local competitors offering free service
Aimed to upper and upper middle segments.