Purchasing Power Parity

Purchasing power parity is required to compare the national incomes and the standard of living of various nations. The metric of PPP between two countries represents the total number of goods and services that a single unit of the currency of one country will be able to purchase in another country, taking into consideration the price levels in both countries. It refers to the exchange rate of two different currencies in relation to specific products so you know if your prices are really competitive in the target country.

The following products are displayed in US Dollars

Eggs (12 pieces)

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$2.73

$2.10

PPP 1 USD = 2,930.40 COP

Flour (1 kg)

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$0.74

$1.10

PPP 1 USD = 5,689.19 COP

Bananas (7 pc)

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$3.71

$0.70

PPP 1 USD = 722.37 COP

$1.277

iPhone 12

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$994

PPP 1 USD = 4,929 COP

H&M men's shirt

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$22.10

$9.90

PPP 1 USD = 1,719 COP

Ceramic Salad Bowl 30cm

opt 1

$17.86

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$33.16

$30.00

opt 2

$8.30

opt 3

$390

opt 4

PPP 1 USD = 2,065.74 COP

The price is competitive in this market.

Aimed to upper and upper middle segments.

Pers. jigsaw puzzle 500pc

opt 1

$29.20

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$29.10

$1.85

opt 2

$2.60

opt 3

PPP 1 USD = 3,848 COP

The price is below the market and attractive

Lower middle segment can afford it.

Coffee (200g)

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$9.58

$1.50

PPP 1 USD = 1,594.47 COP

BigMac

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$4.60

$3.10

PPP 1 USD = 2,586 COP

Metro ticket (single)

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$3.30

$0.70

PPP 1 USD = 818.18 COP

$295.00

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$299

opt 1

Head & neck support

PPP 1 USD = 3,796 COP

There are direct competitors within lower prices 

Aimed to upper segment.

Garden Consultation 1h

opt 1

$65.70

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$66.36

PPP 1 USD = 3,797 COP

There are local competitors offering free service

Aimed to upper and upper middle segments.