Founder of Capturing the Essence of Love Photography
Graduate of Young Entrepreneurs Program Pilot 2018
Tamika joined YEPP whilst still in year 11 at Craigmore High School in the northern suburbs of Adealide. Tamika had won several photography awards but was not sure how to turn her passion and experience in photography into a business.
Throughout the year long, Young Entrepreneurs Program Pilot she researched photography businesses and found an interest for starting a newborn baby photography business called ‘Capturing the Essence of Love’, offering special images for parents and ensuring that the safety of newborn babies is paramount.
Tamika’s approach to achieving her goals and understanding potential barriers was impressive to say the least. Her systematic planning identified several short and long-term goals that would need to be achieved before her business could get up and running; including a financial investment to enrol in an online safety course and Certificate IV in Photography.
On completion of YEPP she was able to clearly articulate her photography business to her peers, family, community members and Government representatives via a professional pitch she had learned in YEPP.
“I am happy that I have had the opportunity to explore my photography business idea through the YEPP program. Through my research I learnt that I need to be older to meet the entry requirements for the safety and photography course as well as the time and financial investment.
I can prepare financially so I can start my training when I reach the age entry requirement of 18 years. In the meantime, I will also seek work experience with a baby photographer. When I pitched my business venture it gave me reassurance that I have a strong business idea and the feedback from the panel gave me advice to help me offer more to my customers”.