Mexico’s approach to business is increasingly sophisticated. This is a reflection of Mexico’s extensive agenda for economic reform, its maturing trade relationships (especially as a result of NAFTA, but also the EU and the Pacific Alliance) and the general rise in the education attainment levels.

​

With regard to language, it is important to understand that while senior leaders often speak fluent English, Australian companies will benefit from having staff or partners that speak Spanish. This is especially the case at middle management levels, where many negotiations are conducted.

​

Mexicans are relationship driven and will sometimes expect to develop relationships in more social settings. Mexican counterparts will often take time to assess the benefits of working with new foreign companies. Relationship building activities, however, are no substitute for commercial astuteness.